Content strategy and writing for B2B SaaS teams
I help time-poor teams bring clarity, consistency, and direction to their content - from strategy and brand voice through to high-quality execution.
The problem
Most B2B teams need to produce more content than ever, with fewer people and less time.
Founders and marketing leads end up juggling everything - strategy, writing, editing, approvals. Sometimes AI helps. Sometimes freelancers do. Usually, it's a mix of both.
The result? Content that feels inconsistent. Different voices, different standards, and a nagging sense that nothing quite sounds right. AI speeds things up, but no one fully trusts the output. You're publishing because you know you should, but you're not sure what's working or how it ties back to your business goals.
Without a clear system in place, content becomes a reactive task. And that's a sign the foundations need fixing.
How I help
Content strategy
Clear direction around what to publish, who it’s for, and how it supports your wider goals. This includes content planning, messaging clarity, and helping teams move away from reactive, one-off content decisions.
Brand voice and consistency
Defining how your brand actually sounds in practice, not just on paper. This becomes a shared reference point for everyone creating content, including AI, freelancers, and internal teams.
Writing and execution
Hands-on content support when you need it. Blogs, landing pages, thought leadership, case studies, and long-form assets, all written with strategy and consistency built in from the start.
Ways to work with me
Most teams work with me in one of two ways:
In-House Content Acceleration Programme
A focused, standalone programme for teams who want to scale content in-house without sacrificing quality.
Over three weeks, I'll help you:
Define a clear, usable brand voice (or review and sharpen the one you already have)
Build that voice into your AI tools so the output stays on-brand
Set you up with a system you can run confidently, so you're producing content you're proud to put your name to
Best for: Teams using AI to scale content who don't want to sound like everyone else
Learn more about the programme →
Writing and execution support
If you want a safe pair of hands, this is it.
I work with B2B SaaS teams to take ideas, briefs, or rough drafts and turn them into clear, well-structured content that fits your voice and goals. It can be ongoing or project-based - whatever makes sense.
This is a good fit if you want to:
Talk ideas through with someone who gets your space
Hand content over and trust it'll be done properly
Publish without second-guessing the quality or tone
Best for: Teams who want dependable content support without the hassle
Talk it through →
Why work with me
I bring strategy and execution together, which means you never have to choose between big-picture thinking and getting things done.
Throughout my nine years in marketing - the last five spent deep in B2B tech - the focus has always been the same: creating content that actually moves the needle. Whether that's doubling blog traffic or pulling in leads from target accounts, it's about making content work, not just exist.
My approach is always straightforward: clear communication, easy collaboration, and content that pulls its weight instead of adding to yours.
What people say about me
Imogen
CRM Martech Manager
“When it comes to taking complex and technical jargon and reframing it into easily digestible and entertaining copy, Georgie is a content magician. Not only does she have the skillset to write about pretty much anything, but she never misses a deadline.”
Anna
Senior Content & PR Manager
“Working with Georgie has been an absolute pleasure. She’s an outstanding B2B content writer with a knack for simplifying complex topics, making them both engaging and easily understandable. Importantly, she knows how to connect with the end-reader.”
